Numerous music streaming services and discovery applications have used the same strategy to introduce their fans to new musicians and songs: an AI-powered vertical feed that promotes song clips. The newest application to test out this function is SoundCloud.
With a small sample size, the company is testing a vertical feed discovery function on both its iOS and Android apps. Those that are a part of this test will notice a new "Explore" page under the Feed tab, as well as a "Following" page. Up until this point, the tab only displayed reposts from friends and new tracks from artists you were following.
According to SoundCloud, songs will be displayed on the Explore tab "based on your listening history and musical preferences." A statement describing the rationale behind a certain music appearing in your recommendations will also be displayed by the app. These subheadings will read "Because you like A" or "Because you follow A."
A significant change is that SoundCloud is introducing 30-second previews on both the Explore and Following tabs. Musicians have the option of choosing their own footage to spotlight or using Musiio's AI technology, which SoundCloud purchased last year to enhance discovery.
You can "like" a song to add it to your "Liked tracks" collection if you feel it suits your tastes. By tapping the play button, which also displays the track's details on a new page, you can listen to the complete version of the song. It is also simpler to comment on the track or add it to a playlist thanks to the updated website design. SoundCloud, at least, is not doing what Spotify is doing and replacing the like button with a plus button.
Many sites are now taking some inspiration from the vertical feed technique given how TikTok and short videos have helped to discover new artists. Although it has been in testing for a while, Spotify hasn't yet fully implemented it. Resso, a ByteDance-owned company with operations in India, Brazil, and Indonesia, uses a vertical feed but requires that you listen to entire songs rather than just snippets of them. In order to assist users in discovering new tracks, other music discovery applications like Smores and HotDrop have also used a combination of AI and brief clips.
In order to promote discovery, SoundCloud intends to be the first significant platform to include all these elements. How many listeners visit the platform each month was not made clear by the corporation. SoundCloud claimed to have 130 million "engaged fans" in a recent blog post. The business also claimed to house over 320 million music from over 40 million producers.
Due to "a significant company restructuring and the adverse economic and financial environment," the streaming service cut 20% of its staff last August. The business recently established fan-powered royalty systems that allow lesser-known musicians to profit from user subscriptions or ad income only based on artists they listen to. This does away with the premise where more streams would equate to a pro-rata increase in payment for established artists.
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